UMBRELLA-X
SVA Public Interfaces, Case Study
How might we create a form of exchanging services for purely mutual wellbeing, rather than monetary gain? Advised by Kate Lee for the course, Public Interfaces at SVA, I designed an experiential art gallery that is based on a foundation for exchange.
The Problem
How can people value each other beyond a price tag?How can we choose to spend our time without the need to pay for it, where the experience itself already holds enough value?
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The Solution
Umbrella-X is a pop-up exchange space for art with the proposed located at Pioneer Works in Red Hook, Brooklyn.
Deliverables
User Interviews; User Testing; User Research & Site Analytics; Persona & Scenario Modeling; Brand Development; Wireframes; Prototypes; Experience Design; Concept Design; Interaction Design; UX Strategy
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Role
UX Designer & Researcher
INSPIRATIONS
Burning Man is not a festival. Burning Man is a community. A temporary city. A global cultural movement.
Yoga for the People has a pay-as-you-wish donation box.
This is a cultural center in Red Hook multidisciplinary experiences alternative perspectives accessibility of the arts for all.
This is where design meets technology meets gallery meets community in Greenpoint.
LOW-FIDELITY PROTOTYPE
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Didn’t really work
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I didn’t post on the Slack because I wanted it to be natural and not prompted
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After meeting with my professor, I reassessed my fundamental “why” behind this
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The exchange needs to be in one designated space, reserved just for it — or to address more of a reason and a need.
MID-FIDELITY PROTOTYPE
I organized an art exchange event on the stoop of my apartment in New York, where anyone was invited to paint on one of my blank canvases simply using a palette of acrylics, paintbrushes, and mixing water. This prototype kept people involved in the moment and engaged with each other. It also prompted an exchange of conversation and appreciation for art.
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Involve kids and families
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Engage in conversation
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Exchange art in a safe space, which felt so refreshing in contrast with the street traffic steps away
USER INTERVIEWS
Q: What do you want in a gallery-like space for exchange?
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A:
I want to be inspired.
A place where I know my art will be valued.
I would still need to be playful, while also sophisticated and upscale feeling.
SKETCH
FINAL DESIGN
Proposed Space:
pioneer works in red hook
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How does it work?
a time swap: 30 minutes for 30 minutes, etc.
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Space Details:
a pop-up arrangement
Schedule of Activities:
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time swap // 2. submit piece // 3. leave with exchange
The Premise:
to exchange an experience & art while having fun
Why this?
unique sharing system of experiential value